Full-Service Digital Marketing Agency for Radio and Media Organizations

With media consumption always fluctuating, we know it’s a double-edged sword when radio station revenue relies so heavily on Nielsen ratings. We understand the flaws in the system and can implement innovative marketing tactics to gain a more accurate understanding of your P1 listeners and their media habits. Our holistic and data-driven approach goes beyond traditional metrics to increase ratings.

Let's Grow Together

What You Get

RADIO & MEDIA EXPERTISE

Fasthubfy Marketing, a full-service digital marketing agency, empowers radio and media organizations to boost ratings and revenue. As a former founding partner of Collective Heads (previously Smith Richards Collective) and a content contributor to Inside Radio, we’re deeply committed to the success and future of the radio industry we love.

At Fasthubfy Marketing, we’re more than a digital marketing agency, we’re your dedicated partner in elevating your presence in the radio and media landscape.

EXPERTISE

With over 16 years of media and digital experience, our team knows the radio and mass media industries. We know the good and bad of Nielsen ratings and digital marketing. Combine our digital marketing expertise with your radio expertise, and we have the right team to give you a leg up in an ever-changing medium.

Rather than worrying about the perceived limitations of the traditional Nielsen ratings model, we use linear ratings to our advantage while employing other tech-driven tactics to get a more sophisticated, comprehensive, and responsive understanding of your target audience and their media habits.

EXPERIENCE

Between our team of in-house digital marketing, podcast, and radio marketing experts, Fasthubfy Marketing brings over 30 years of digital media and broadcasting experience to the table. From branding to programming to digital marketing campaigns, we have the knowledge and expertise to execute and help every element of your brand thrive.

We have worked with some of the best talent in the media industry and know what draws listeners in and keeps them coming back, even as the medium continues to change. Fiercely dedicated to adapting as the industry evolves, we’ve been in this space long enough to know what your business needs to meet listeners where they are, regardless of your budget.

RESULTS

Fasthubfy Marketing’s data-driven, transparency-first approach sets us apart from other digital marketing agencies. We combine audience research, competitive analysis, and cross-platform engagement tracking strategies to recommend actionable and measurable adjustments for your brand.

We also provide routine analytics reporting on every project and fine-tune our approach as needed, keeping you in the loop at every step of the process–and ensuring you get what you’re paying for.

OWNERSHIP OF DATA

As your partner and collaborator, we value your trust in us and understand the risks you take when you hire a marketing agency. Owning your data is crucial for staying in tune with your listeners, even after our partnership. You will own all accounts, data, and content for any campaign we manage or create on your behalf. All campaign data is stored in a secure, client-accessible dashboard, Regular data exports are provided in multiple formats for easy integration with your systems, & Clear documentation on data collection methods and usage.

UNPARALLELED CUSTOMER SERVICE

As a full-service digital marketing agency, Fasthubfy Marketing is a one-stop shop for all of your strategic, programming, and promotion needs. Devoted to communication, transparency, and measurable results, your satisfaction is always our #1 priority. We guarantee comprehensive, holistic, and tailor-made solutions, and our services also extend to skills training and software support. As your lasting partner in digital marketing, your success is our success.

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MCIVOR MARKETING’S RADIO
& MEDIA MARKETING SERVICES

Innovation is the key to success. That’s why at Fasthubfy Marketing, we don’t just adapt to change: we drive it. Our cutting-edge approach to radio and media marketing is designed to propel your brand to new heights as digital consumers continue to evolve.

Boost Ratings, Revenue, and Brand Awareness

At Fasthubfy Marketing, we understand that reaching your listeners is more important than ever. Our strategy includes a strong social media presence to promote contests, on-air techniques to create appointment listening, and consistent messaging across all platforms, leading to a dedicated landing page. Plus, we provide transparent reporting to measure your ROI and engagement.

Orchestrate Your Success Across All Channels

Our omnichannel strategy ensures your message resonates across every touchpoint:

Dynamic social media campaigns: Custom content creation tailored to each platform's unique audience
Engaging on-air contests: Data-driven prize selection based on audience demographics and interests
Seamless online experiences: Mobile-first website design optimized for speed and user experience
Comprehensive reporting: Custom dashboards providing real-time insights on campaign performance

Amplify Your Reach with Listeners That Matter the Most

We know that even the best radio brands can’t guarantee ratings success in today’s fluctuating market. As listeners migrate to digital platforms, having a marketing plan that meets them where they are is crucial. Our research team is dedicated to identifying the biggest and best ratings opportunities for your brand.

Digital Dominance: Your Online Presence, Amplified

We offer a suite of digital services to extend your influence beyond the airwaves:

Email Marketing Mastery: Audience segmentation based on listening habits and engagement levels
Podcast Production and Promotion: Full-service podcast development, from concept to distribution
Precision-Targeted Advertising: Utilization of first-party data to create lookalike audiences for expansion
Website Optimization and Creative Services: Regular A/B testing of landing pages to maximize conversion rates

Strategic Planning and Custom Audience Building

Your brand is only as good as the strategy you use to put it out there! We can help with programming strategy, talent strategy & development, music & music log strategy and planning, and how to better position yourself in a competitive marketplace.

Our team of industry veterans and digital innovators will help you…

Conduct in-depth competitor analysis to identify market gaps
Develop a distinctive brand voice that cuts through the noise
Nurture talent that captivates your audience with personalized coaching sessions for on-air personalities
Design programming that keeps listeners hooked
Build a plan to market to your intended audience with precision regardless of the size of your budget

Social Media & Digital Advertising

Ready to dive into social media advertising? Let Fasthubfy Marketing handle it! We can help you set up and manage your own Facebook Manager Account, ensuring you maintain total control behind the scenes. We can also optimize your presence on social and streaming platforms like Instagram, TikTok, YouTube, and more!

Our approach goes beyond running campaigns. We provide custom creative design, monitor campaign progress, and make timely adjustments as needed–all while keeping you in the loop and ensuring full transparency every step of the way. Trust us to craft social and digital ad campaigns that CONVERT. If you’re ready to elevate your online presence and take your engagement to the next level, contact us today!

Microtargeting Campaigns

Want to know exactly where your audience is and what devices and platforms they use? We’ve got you covered. We prepare detailed reports that identify the zip codes with the greatest quarter-hour opportunity. We then extrapolate Nielsen data to pinpoint socioeconomic factors like household size and income. Working with a third-party data company, we develop targeted promotion and marketing campaigns to reach your audience effectively.

We’ve moved beyond the limitations of traditional Nielsen ratings to capture the true essence of modern media consumption. Our multi-dimensional approach includes…

Advanced audience segmentation using sophisticated data analytics
Cross-platform engagement tracking that integrates linear, streaming, and on-demand content consumption
Real-time listener behavior analysis
Predictive modeling to anticipate audience trends and preferences

Email Marketing

Email marketing is the cornerstone of any modern business strategy. Fasthubfy Marketing’s comprehensive email marketing services range from setting up internal CRMs like Constant Contact to executing conquest email campaigns. Our full-service approach includes…Creative design, HTML coding, UTM tracking implementation, Highly targeted data analysis.

Podcast Support

With over a decade of experience in coaching and developing successful radio shows, we’re perfectly positioned to help you grow as an on-air personality. Our digital marketing team can also help expand your audience reach. From podcast creation and development to branding, marketing, and ongoing support, we’ve got all aspects of podcasting covered.

Website and Creative Support

Your brand’s digital doorstep is everything, and your visual identity matters. From logo design and business cards to email graphics and website visuals, we provide high-quality creative at competitive rates. We’ll ensure your digital presence truly communicates your brand’s image and values and not only reaches, but captures the right audience. Whether you have a one-off project or need ongoing creative support, Fasthubfy Marketing is here to bring your vision to life online.

Education & Training

At Fasthubfy Marketing, we understand the power of education and love sharing our expertise to see you thrive during and after our partnership. We get excited about breaking down complex ideas into concepts you can work with. Everyone learns differently, and while you probably didn’t start your business to become a marketing guru, we believe the more you know, the better you’ll perform. That’s why we offer training and dedicated support tailored to the skills you’re looking to develop.

Programming Training/Support:

With new platforms emerging and existing tools constantly changing, we offer comprehensive training on both on-air and online best practices, ensuring you’re always ahead of the curve.

Sales Training:

Our premium sales training helps you define your company’s value and develop strategies that showcase your unique strengths. We’ll teach your team how to employ the 360-degree marketing approach and improve their station-selling techniques.

Digital Training & Support:

Digital marketing doesn’t have to be overwhelming. Whether you’re looking to understand search engine optimization (SEO), Google Analytics, social media marketing, or how to measure ROI, Fasthubfy Marketing can help.

Hear from our radio clients

Our clients love working with us, just read what they have to say!

“Heidi is an enthusiastic leader who trained our sales team in understanding a brand new tool kit of new digital products. This training brought digital revenue growth to our team. Clients alike benefitted from the depth of digital knowledge Heidi exhibits as she can explain digital media better than anyone in the market. She is extraordinary at connecting people and making the connections valuable to businesses represented. An entrepreneur at heart, Heidi is great at coming up with innovative solutions and ideas for projects.”

“Heidi possesses a drive, enthusiasm, and an unmatched attention to detail that is rare in today's marketplace. She fully invests herself in each of her market's and clients' projects. Good is not an option that Heidi considers. Excellent is the only outcome she will accept. Friendly and approachable, Heidi is great to work with, and an asset to those around her.”

“Professional, quick, creative audio production! I reached out to Heidi to help me put together an audio spot for a Spotify beta test we're running. Not only did she craft both the :15, :30 and coach me through the production and recording of the commercial, but the assets were turned around super quickly. I cannot recommend Heidi and her team more- an absolute expert!”

Broadcast Media & Radio